Prime Day 2025 is officially in the books—and what a wild four days it was. Amazon stretched the event to a full 96 hours (July 8–11), and the headline story was simple: record-low prices on big-name tech like Apple AirPods, Amazon Fire TVs and Sticks, Kindles, Ring and Blink security gear, and Echo devices. If you’re recapping the wins or planning what to target when these prices resurface in October’s “Prime Big Deal Days,” here’s a clear, shopper-friendly rundown—plus smart tips and links to help you save even more next time.
Quick jump: AirPods deals, Fire TVs & streaming, Echo & Alexa, Kindles, Home security (Ring/Blink), Pro shopping tips, FAQs
What happened this year (and why it mattered)
Amazon expanded the sale to four days for the first time, meaning more doorbusters stuck around (and more restocks landed) while keeping the pressure on competing retailers. Amazon later called it a record-breaking event for sales and savings—no shock given how many items hit all-time lows. (About Amazon)
That extended timeline also spawned strong early deals the week prior, especially on Amazon-made devices, with many of those prices returning during the main event and again the final day. (About Amazon)

AirPods and Apple audio record lows
Apple pricing doesn’t nosedive often, which is why Prime Day 2025 was a standout for AirPods:
- AirPods Pro (2nd gen, USB-C) fell to $149—an all-time low widely reported by deal watchers and tech media. If you were waiting on top-tier ANC and USB-C without paying $249, this was the moment. Expect a repeat shot around October’s big sale. (TechRadar, Engadget, Business Insider)
- AirPods 4 (both standard and ANC versions) also saw meaningful discounts across retailers around the event window, cementing them as the value pick if you don’t need the Pro’s fit and features. (The Verge)
👉 Where to click next:
- Internal: Our live tracker for Apple deals: trueblue deals.store/apple-deals
- External: See an evergreen deals roundup that regularly logs current AirPods prices. (The Verge)
Fire TVs & Fire TV Stick deals
Amazon’s own TV hardware turned into headliners again:
- Fire TV Stick 4K hit $24.99 (50% off) both in the early run-up and during Prime Day proper—about as cheap as this popular streamer gets. (The Verge, Yahoo Tech)
- Fire TV Stick (HD) dropped as low as $18 for last-chance Prime Day hours—perfect for spare TVs or travel kits. (Engadget)
- Amazon Fire TV Omni QLED sets and other Fire TVs saw record-low or near record-low prices (varied by size/region). One highlight frequently cited was the 50-inch Omni QLED around $315 in the US, with UK models also hitting their best-ever marks. (Business Insider, TechRadar)
👉 Where to click next:
- Internal: Our hand-picked Best Streaming Deals and Best Prime Day TV Picks
- External: Third-party coverage that tracked TV/streamer lows throughout the event. (Business Insider, The Verge)
Echo & Alexa devices
Echo smart speakers and displays are the bread-and-butter of Prime Day savings. This year was no different:
- Echo Show 8 and Echo Pop hit record-low pricing in multiple regions (for example, UK: Echo Show 8 at £89.99; Echo Pop at £19.99). US pricing saw similarly aggressive cuts and bundles. (TechRadar, Yahoo Tech)
- Amazon’s own recap highlighted steep percentages off across Echo, Fire tablets, and more—including eye-catching 70%-plus on certain device categories. (About Amazon)
👉 Where to click next:
- Internal: Our running Amazon Devices Deal Hub
- External: Amazon’s device roundup summarizing top discounts during Prime Day. (About Amazon)
Kindle & eReader deals
If you’ve been e-book curious, Prime Day 2025 was a great on-ramp:
- Amazon confirmed lowest-of-the-year pricing across Kindle Paperwhite, Colorsoft, Scribe and bundles (discounts varied between ~22% and ~42%). Several outlets called out record lows for specific trims (e.g., Paperwhite Signature Edition). (About Amazon, Biography, Gizmodo, Yahoo)
👉 Where to click next:
- Internal: Our curated Kindle Deals & Bundles
- External: Amazon’s official Kindle deal list from the event window. (About Amazon)
Home security (Ring & Blink)
Amazon-owned Ring and Blink delivered some of the most aggressive price drops:
- Blink Outdoor kits and doorbell bundles were commonly 50–62% off, with standout multi-camera bundles dropping well under $100. (About Amazon, Tom’s Guide)
- Ring video doorbells saw record-low or near-record pricing depending on model. Coverage cited 50% off on popular battery models and sharp early-deal cuts on the Ring Battery Doorbell Pro to $149.99. (TechRadar, 9to5Toys)
👉 Where to click next:
- Internal: Our updated Smart Home Security Deals
- External: Prime Day summaries that tracked the biggest Ring and Blink price drops. (SafeHome.org)
Other notable categories
- Headphones & earbuds (non-Apple). Bose, Sony, Sennheiser and more got the Prime Day treatment with 20–40%+ reductions depending on model. (Device categories and timing varied by region; many were highlighted in early-deal previews.) (TechRadar)
- Tablets & e-readers. Fire tablets and Kindle bundles drew some of the biggest percentage cuts of the event. (About Amazon)
- Accessories & smart home. From smart plugs to mesh Wi-Fi to robot vacuums, Prime Day again acted as a mini-Black-Friday—especially on Amazon-made or Amazon-exclusive devices. (About Amazon)

Pro tips to score the best Prime Day prices
Whether you’re catching up after July or prepping for Prime Big Deal Days in October, these tips will stretch your budget:
- Know the “floor” price. For many Amazon devices, there’s a repeating low. Examples from July 2025: Fire TV Stick 4K at $24.99, Echo Pop around “almost free” pricing in the low-$20s, and Blink multi-cam kits at 50–60% off. If you see those numbers again, pull the trigger. (The Verge, Yahoo Tech, Gizmodo, About Amazon)
- Watch early deals. July’s early wave (and often a second wave right before the event starts) mirrors day-of pricing and sometimes beats it for specific SKUs. (About Amazon)
- Compare across sizes/models. TVs, Kindles, and security kits often have a “sweet spot” size or bundle with the deepest % off (e.g., 50-inch Omni QLED or Blink doorbell + 3-cam kit). (Business Insider, Tom’s Guide)
- Leverage bundles and trade-ins. Amazon frequently stacks device bundles (e.g., Ring + Echo, Kindle + covers) and offers trade-in credits on old gear—these can drop the effective price below the headline deal. (About Amazon)
- Don’t panic if you missed July. Amazon and third-party retailers often repeat or approach these lows during October Big Deal Days, then again on Black Friday. (TechRadar)
How to shop smarter on trueblue deals.store
We built navigation on trueblue deals.store to make Prime-style hunting faster:
- Prime Day Hub: real-time picks and historical lows in one feed: trueblue deals.store/prime-day
- Price History 101: our short guide on reading charts and spotting “fake sales”: trueblue deals.store/guides/price-tracking-tools
- Device Hubs: Fire TV & streamers, Echo & Alexa, Kindle & e-readers, Home security, Apple deals
- Regional tips: some deals show different pricing by country. If you’re shopping outside the US, peek at our Regional Deals page before you buy: trueblue deals.store/regional
Mini buyer’s cheat sheet
- Best in-ear ANC under $150: AirPods Pro (2nd gen, USB-C) at $149 (Prime Day all-time low). If you’re cross-platform or want more EQ control, watch Sony WF-1000XM5 as a non-Apple alternate during the next event. (TechRadar, Engadget)
- Best budget streamer: Fire TV Stick 4K at $24.99; if you only need 1080p, the HD Stick at $18 was unbeatable for spare rooms. (The Verge, Engadget)
- Best small TV value: Amazon Omni QLED (50″) at $315 stood out for local dimming and quantum dots at a compact size. (Business Insider)
- Best smart display steal: Echo Show 8 at a record low (region-by-region; UK example £89.99). (TechRadar)
- Best security bundle: Blink Doorbell + 3 Outdoor 4 cams around $89 (insane value if you needed multiple cams). (Tom’s Guide)
- Best e-reader upgrade: Kindle Paperwhite Signature Edition at a record-low ~$149 and broad “lowest of year” pricing across the Kindle line. (Gizmodo, About Amazon)
FAQs
When was Prime Day 2025?
Prime Day ran July 8–11 (96 hours). Amazon confirmed the extended format ahead of the sale and recapped record results afterward. (About Amazon)
Do I need Prime?
Yes—Prime Day is a Prime-member event, though some lightning deals and post-event leftovers are occasionally open to everyone. (ABC News)
Will these prices return?
Historically, top Prime Day lows reappear during October’s Prime Big Deal Days and Black Friday. Not every SKU repeats, but Amazon devices and big-volume items usually come close. (TechRadar)
What if I missed the exact color/size?
For TVs, Kindles, and Echo gear, alternate sizes/bundles often match the value. For AirPods, keep an eye on the $149 Pro 2 threshold—that’s the “buy now” number many outlets flagged. (TechRadar)
Final word
Prime Day 2025 will be remembered for historic lows on the items shoppers actually wanted: AirPods Pro 2 at $149, Fire TV Stick 4K at $24.99, Omni QLED TVs at their cheapest, Echo devices at “why not?” prices, Kindles at their lowest of the year, and Ring/Blink security gear with bundle-level savings. If you missed July, don’t sweat it. Bookmark our Prime hub, set alerts, and be ready to pounce when these numbers circle back in October.
Plan your next haul:
- Internal: Prime Day Hub • Apple Deals • TV & Streaming Deals • Kindle Deals • Smart Home Security
- External references used in this guide: Amazon’s schedule and recaps; independent pricing coverage from major tech outlets tracking record lows in real time. (About Amazon, The Verge, Business Insider, TechRadar, Engadget)
Got it ✅ — let’s extend the article with a dedicated FAQs section and a Top Products list. I’ll keep it SEO-friendly for trueblue deals.store and tie in both internal and external links where useful.
🔥 Top Products from Prime Day 2025
Here’s a quick list of the most in-demand and best-selling products during Prime Day 2025. These either hit record-low prices or were among Amazon’s official bestsellers.
1. Apple AirPods Pro (2nd Gen, USB-C)
- Price dropped to $149 (all-time low).
- Best choice for ANC and seamless Apple ecosystem pairing.
- Shop Apple Deals
2. Amazon Fire TV Stick 4K
- Fell to $24.99 (50% off).
- Best for turning any TV into a smart TV.
- See Streaming Deals
3. Amazon Omni QLED Fire TV (50″)
- Around $315 (record low).
- Excellent value for 4K HDR with local dimming.
4. Echo Show 8 (3rd Gen)
- Hit record-low prices (as low as $89 in some regions).
- Smart display with Alexa integration for video calls, smart home control, and streaming.
- Shop Echo Deals
5. Blink Outdoor 4 + Doorbell Bundle
- Multi-camera + doorbell kits dropped below $100.
- Top pick for affordable home security.
- Explore Security Deals
6. Kindle Paperwhite (Signature Edition)
- Discounted to its lowest-ever price (~$149).
- Waterproof, bigger storage, wireless charging.
- Shop Kindle Deals
7. Ring Video Doorbell Pro
- Marked down to $149.99 (biggest drop of the year).
- Crisp 1536p video + motion alerts.
❓ FAQs about Prime Day 2025 Deals
1. What was the biggest discount on Prime Day 2025?
The biggest percentage discounts came on Amazon devices like Fire TV Sticks, Echo speakers, and Blink bundles, often 50–70% off. The most eye-catching all-time low was AirPods Pro 2 at $149.
2. Did other retailers match Amazon’s Prime Day prices?
Yes! Best Buy, Target, and Walmart ran parallel sales. While Amazon had the exclusive on some Fire/Echo gear, other stores often matched Apple, Sony, and Samsung prices.
3. How long did Prime Day 2025 last?
It lasted 96 hours (July 8–11)—Amazon’s longest Prime Day yet.
4. Will these prices return in 2025?
Most likely during Prime Big Deal Days in October and again around Black Friday/Cyber Monday. Amazon historically repeats or comes close to Prime Day lows.
5. What do I need to shop Prime Day?
An Amazon Prime membership. New users often get free 30-day trials, which is the best way to access these sales without upfront cost.

6. Which categories had the best deals?
- Amazon Devices (Echo, Fire, Ring, Blink, Kindle)Amazon Devices once again dominated Prime Day 2025, delivering some of the biggest discounts and record-low prices across the board. From Echo smart speakers and Echo Show displays to Fire TV Sticks, Fire tablets, Kindles, and smart home security with Ring and Blink, shoppers saw savings up to 70% off. The Fire TV Stick 4K dropped to just $24.99, while the Echo Show 8 and Echo Pop hit their lowest prices yet, making it a perfect time to expand a smart home setup. Amazon also bundled deals—like Ring Doorbells with Echo speakers or Kindle Paperwhite with accessories—offering even more value. For shoppers looking to upgrade streaming, e-reading, or smart security, Prime Day proved why Amazon Devices are always the star of the sale. You can explore current and upcoming deals in our Amazon Device Deals hub.
- Apple gear (AirPods, iPads, Watches)Apple gear was a major highlight of Prime Day 2025, with rare and record-breaking discounts across popular devices. The biggest headline was the AirPods Pro (2nd Gen, USB-C) dropping to just $149, the lowest price ever, making them one of the best-selling items of the event. Shoppers also scored savings on the new AirPods 4, select iPads, and Apple Watches, with deals matched by major retailers like Best Buy and Walmart. Since Apple products rarely see deep discounts outside of Amazon’s shopping events, Prime Day was the perfect chance to grab premium tech at budget-friendly prices. If you missed out, keep an eye on our Apple Deals hub where we track price drops year-round and highlight upcoming offers for Prime Big Deal Days and Black Friday 2025.
- Smart TVs & streaming (Fire TV, Roku, Omni QLED)Smart TVs and streaming devices were among the hottest categories on Prime Day 2025, delivering some of the deepest discounts of the event. Amazon’s own Fire TV Omni QLED models dropped to record lows, with the 50-inch version priced around $315, making it one of the best-value TVs of the year. Shoppers also snagged the Fire TV Stick 4K for $24.99 and the standard HD version for just $18, turning any television into a smart hub for streaming Netflix, Disney+, and Prime Video. Competing brands like Roku and Samsung also saw price cuts, but Amazon’s Fire lineup stole the spotlight with unbeatable savings. For cord-cutters and entertainment lovers, Prime Day proved to be the best time to upgrade a home theater setup. You can check out ongoing offers in our Streaming Deals hub.
- Headphones & earbuds (Sony, Bose, Sennheiser)Headphones and earbuds were another standout category during Prime Day 2025, with shoppers finding impressive discounts on premium audio brands. While Apple AirPods Pro 2 grabbed headlines at $149, other top picks like the Sony WH-1000XM5 noise-canceling headphones, Bose QuietComfort Ultra, and Sennheiser Momentum True Wireless 4 also saw price cuts of up to 40% off. Budget-friendly options, including JBL and Anker Soundcore earbuds, dropped under $50, making high-quality audio more accessible than ever. Whether you were looking for immersive over-ear noise-canceling headphones for travel or compact wireless earbuds for workouts, Prime Day was one of the best times of the year to upgrade. Shoppers can explore more ongoing discounts in our Headphone & Earbuds Deals hub.
- Home security and smart home devices saw massive discounts during Prime Day 2025, making it the perfect time for shoppers to upgrade their living spaces. Amazon-owned brands like Ring and Blink dominated the sales, with multi-camera bundles and video doorbells slashed by up to 60% off—for example, the Ring Battery Doorbell Pro dropped to $149.99, while Blink Outdoor 4 kits bundled with doorbells fell under $100. Smart plugs, robot vacuums, and mesh Wi-Fi systems also saw record-low pricing, allowing homeowners to build out complete connected setups without overspending. These deals highlighted Prime Day’s reputation as a go-to event for affordable smart home security and automation. For the latest offers, check out our Smart Home Security Deals hub.
7. Are Prime Day deals better than Black Friday?
Yes for Amazon-owned devices (they’re cheapest in July/October). For third-party brands, Black Friday sometimes goes slightly lower—especially on TVs and laptops.
👉 Next step for your readers:
- Browse our updated Prime Day Hub for live deal tracking.
- Compare historic lows vs current prices with our Price History Tools.
- Bookmark for October Big Deal Days—many of these deals will come back.
